Do brand users give more word of mouth when they hear their brand recommended?

Robert East; Alice Lomax; Jenni Romaniuk

Do brand users give more word of mouth when they hear their brand recommended?

Robert East
, Alice Lomax
, Jenni Romaniuk

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 7 Jul 2011
Event	Academy of Marketing Conference 2011: Marketing fields forever - Liverpool, U.K. Duration: 5 Jul 2011 → 7 Jul 2011

Conference

Conference	Academy of Marketing Conference 2011: Marketing fields forever
Period	5/07/11 → 7/07/11

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{a8a14159a1a4474ab9a0303d27875ad4,

title = "Do brand users give more word of mouth when they hear their brand recommended?",

keywords = "Business and management studies",

author = "Robert East and Alice Lomax and Jenni Romaniuk",

note = "Organising Body: Academy of Marketing; Academy of Marketing Conference 2011: Marketing fields forever ; Conference date: 05-07-2011 Through 07-07-2011",

year = "2011",

month = jul,