Do cause-related marketing advertising appeals impact brand love and brand authenticity?

Anna Ivanova; Kate Jones; Sol Jung

Do cause-related marketing advertising appeals impact brand love and brand authenticity?

Anna Ivanova, Kate Jones, Sol Jung

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 25 May 2024
Event	AMA Global Marketing SIG 2024 Conference - Verona, Italy Duration: 24 May 2024 → 27 May 2024

Conference

Conference	AMA Global Marketing SIG 2024 Conference
Period	24/05/24 → 27/05/24

Bibliographical note

Organising Body: The American Marketing Association

Keywords

Business and management studies

Cite this

@conference{a8491343d9484ac78e167b80446765a6,

title = "Do cause-related marketing advertising appeals impact brand love and brand authenticity?",

keywords = "Business and management studies",

author = "Anna Ivanova and Kate Jones and Sol Jung",

note = "Organising Body: The American Marketing Association; AMA Global Marketing SIG 2024 Conference ; Conference date: 24-05-2024 Through 27-05-2024",

year = "2024",

month = may,