Do men see red and pay less? The effect of background colour and gender on offered payments

Chris Hand; Iselin Rasmussen

Do men see red and pay less? The effect of background colour and gender on offered payments

Chris Hand
, Iselin Rasmussen (Contributor)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2016
Event	Academy of Marketing (AM) Conference 2016: Radical Marketing - Newcastle, U.K. Duration: 4 Jul 2016 → 7 Jul 2016

Conference

Conference	Academy of Marketing (AM) Conference 2016: Radical Marketing
Period	4/07/16 → 7/07/16

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

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title = "Do men see red and pay less? The effect of background colour and gender on offered payments",

keywords = "Business and management studies",

author = "Chris Hand and Iselin Rasmussen",

note = "Organising Body: Academy of Marketing; Academy of Marketing (AM) Conference 2016: Radical Marketing ; Conference date: 04-07-2016 Through 07-07-2016",

year = "2016",

month = jul,

language = "English",

}

TY - CONF

T1 - Do men see red and pay less? The effect of background colour and gender on offered payments

AU - Hand, Chris

A2 - Rasmussen, Iselin

N1 - Organising Body: Academy of Marketing

PY - 2016/7

Y1 - 2016/7

KW - Business and management studies

M3 - Paper

T2 - Academy of Marketing (AM) Conference 2016: Radical Marketing

Y2 - 4 July 2016 through 7 July 2016

ER -