Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation

Chris Hand; John McGill

Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave - Southampton, U.K. Duration: 2 Jul 2012 → 5 Jul 2012

Conference

Conference	Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave
Period	2/07/12 → 5/07/12

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

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title = "Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation",

keywords = "Business and management studies",

author = "Chris Hand and John McGill",

note = "Organising Body: Academy of Marketing; Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

year = "2012",

language = "English",

}

TY - CONF

T1 - Does arts audience behaviour conform to Dirichlet predictions? A cross-regional investigation

AU - Hand, Chris

AU - McGill, John

N1 - Organising Body: Academy of Marketing

PY - 2012

Y1 - 2012

KW - Business and management studies

M3 - Paper

T2 - Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave

Y2 - 2 July 2012 through 5 July 2012

ER -