Does internal marketing improve service quality in call centres?

Neeru Malhotra; Avinandan Mukherjee

Does internal marketing improve service quality in call centres?

Neeru Malhotra
, Avinandan Mukherjee

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 4 Dec 2006
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006 : Advancing Theory, Maintaining Relevance - Brisbane, Australia Duration: 4 Dec 2006 → 6 Dec 2006

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006 : Advancing Theory, Maintaining Relevance
Period	4/12/06 → 6/12/06

Bibliographical note

Organising Body: Australian and New Zealand Marketing Academy (ANZMAC)

Keywords

Business and management studies

Cite this

@conference{2083c485ed084b00932260186bc44df1,

title = "Does internal marketing improve service quality in call centres?",

keywords = "Business and management studies",

author = "Neeru Malhotra and Avinandan Mukherjee",

note = "Organising Body: Australian and New Zealand Marketing Academy (ANZMAC); Australian and New Zealand Marketing Academy (ANZMAC) Conference 2006 : Advancing Theory, Maintaining Relevance ; Conference date: 04-12-2006 Through 06-12-2006",

year = "2006",

month = dec,