Does mode of customer acquisition relate to reported recommendation, retention and spending?

Wendy Lomax; Mark Uncles; Robert East

Does mode of customer acquisition relate to reported recommendation, retention and spending?

Wendy Lomax, Mark Uncles, Robert East

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2009
Event	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing - Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009

Conference

Conference	Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing
Period	30/11/09 → 2/12/09

Keywords

Business and management studies

Access to Document

http://www.duplication.net.au/ANZMAC09/Menu.html

Cite this

@conference{20e927501b954cebad071a80fac5750b,

title = "Does mode of customer acquisition relate to reported recommendation, retention and spending?",

keywords = "Business and management studies",

author = "Wendy Lomax and Mark Uncles and Robert East",

year = "2009",

language = "English",

note = "Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing ; Conference date: 30-11-2009 Through 02-12-2009",