Does satisfaction pay off? A conceptual model of customer satisfaction in a higher education context

Bernadette Frech; Neeru Malhotra; Helen Higson

Does satisfaction pay off? A conceptual model of customer satisfaction in a higher education context

Bernadette Frech
, Neeru Malhotra
, Helen Higson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2013
Event	Academy of Marketing Conference 2013 : Marketing Relevance - Cardiff, U.K. Duration: 8 Jul 2013 → 11 Jul 2013

Conference

Conference	Academy of Marketing Conference 2013 : Marketing Relevance
Period	8/07/13 → 11/07/13

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

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title = "Does satisfaction pay off? A conceptual model of customer satisfaction in a higher education context",

keywords = "Business and management studies",

author = "Bernadette Frech and Neeru Malhotra and Helen Higson",

note = "Organising Body: Academy of Marketing; Academy of Marketing Conference 2013 : Marketing Relevance ; Conference date: 08-07-2013 Through 11-07-2013",

year = "2013",

month = jul,

language = "English",

}

TY - CONF

T1 - Does satisfaction pay off? A conceptual model of customer satisfaction in a higher education context

AU - Frech, Bernadette

AU - Malhotra, Neeru

AU - Higson, Helen

N1 - Organising Body: Academy of Marketing

PY - 2013/7

Y1 - 2013/7

KW - Business and management studies

M3 - Paper

T2 - Academy of Marketing Conference 2013 : Marketing Relevance

Y2 - 8 July 2013 through 11 July 2013

ER -