Dove vs. Dior: extending brand extension decision-making process from mass to luxury

Francesca Dall'Olmo Riley, Wendy Lomax, Angela Blunden

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	40-55
Journal	Australasian Marketing Journal
Volume	12
Issue number	3
Publication status	Published - 2004

Keywords

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title = "Dove vs. Dior: extending brand extension decision-making process from mass to luxury",

keywords = "brand extension, luxury goods, business process models, empirical generalisations, Business and management studies",

author = "\{Dall'Olmo Riley\}, Francesca and Wendy Lomax and Angela Blunden",

year = "2004",

language = "English",

volume = "12",

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journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "SAGE Publications Ltd",

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}

TY - JOUR

T1 - Dove vs. Dior

T2 - extending brand extension decision-making process from mass to luxury

AU - Dall'Olmo Riley, Francesca

AU - Lomax, Wendy

AU - Blunden, Angela

PY - 2004

Y1 - 2004

KW - brand extension

KW - luxury goods

KW - business process models

KW - empirical generalisations

KW - Business and management studies

M3 - Article

SN - 1441-3582

VL - 12

SP - 40

EP - 55

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

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ER -