Downscale extensions: consumer evaluation and feedback effects

Francesca Dall'Olmo Riley; Jose M. Pina; Rafael Bravo

doi:10.1016/j.jbusres.2012.07.013

Downscale extensions: consumer evaluation and feedback effects

Francesca Dall'Olmo Riley, Jose M. Pina, Rafael Bravo

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	196-206
Journal	Journal of Business Research
Volume	66
Issue number	2
DOIs	https://doi.org/10.1016/j.jbusres.2012.07.013
Publication status	Published - Feb 2013

Keywords

vertical line extension
luxury brand
brand image
feedback effect
Business and management studies

Access to Document

10.1016/j.jbusres.2012.07.013

http://dx.doi.org/10.1016/j.jbusres.2012.07.013

Cite this

@article{462b3204630d4c9692809380a7a74966,

title = "Downscale extensions: consumer evaluation and feedback effects",

keywords = "vertical line extension, luxury brand, brand image, feedback effect, Business and management studies",

author = "\{Dall'Olmo Riley\}, Francesca and Pina, \{Jose M.\} and Rafael Bravo",

year = "2013",

month = feb,

doi = "10.1016/j.jbusres.2012.07.013",

language = "English",

volume = "66",

pages = "196--206",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "2",

}

TY - JOUR

T1 - Downscale extensions

T2 - consumer evaluation and feedback effects

AU - Dall'Olmo Riley, Francesca

AU - Pina, Jose M.

AU - Bravo, Rafael

PY - 2013/2

Y1 - 2013/2

KW - vertical line extension

KW - luxury brand

KW - brand image

KW - feedback effect

KW - Business and management studies

U2 - 10.1016/j.jbusres.2012.07.013

DO - 10.1016/j.jbusres.2012.07.013

M3 - Article

SN - 0148-2963

VL - 66

SP - 196

EP - 206

JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

ER -