@article{462b3204630d4c9692809380a7a74966,
title = "Downscale extensions: consumer evaluation and feedback effects",
keywords = "vertical line extension, luxury brand, brand image, feedback effect, Business and management studies",
author = "\{Dall'Olmo Riley\}, Francesca and Pina, \{Jose M.\} and Rafael Bravo",
year = "2013",
month = feb,
doi = "10.1016/j.jbusres.2012.07.013",
language = "English",
volume = "66",
pages = "196--206",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "2",
}