| Original language | English |
|---|---|
| Title of host publication | Advances in electronic marketing |
| Editors | Irvine Clarke III, Theresa B Flaherty |
| Place of Publication | London, U.K. |
| Publisher | Idea Group Inc. Publishing |
| Pages | 45-66 |
| ISBN (Print) | 9781591403227 |
| Publication status | Published - 2005 |
Keywords
- Business and management studies