Editor's introduction: brand management

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Name	SAGE library in marketing
Publisher	Sage Publications Ltd

Keywords

@inbook{a244e0e33ae943bcadee877eee80c3ed,

title = "Editor's introduction: brand management",

keywords = "Business and management studies",

author = "\{Dall'Olmo Riley\}, Francesca",

year = "2009",

month = dec,

language = "English",

isbn = "9781848602083",

series = "SAGE library in marketing",

publisher = "SAGE Publications Ltd",

editor = "\{Dall'Olmo Riley\}, Francesca",

booktitle = "Brand management",

address = "United Kingdom",

}

TY - CHAP

T1 - Editor's introduction

T2 - brand management

AU - Dall'Olmo Riley, Francesca

PY - 2009/12

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UR - http://www.uk.sagepub.com/refbooksProdDesc.nav?prodId=Book233481

M3 - Chapter

SN - 9781848602083

T3 - SAGE library in marketing

BT - Brand management

A2 - Dall'Olmo Riley, Francesca

PB - SAGE Publications Ltd

CY - London

ER -