Effectiveness of poverty porn for charity fundraising advertisements

Roger Bennett, Rita Kottasz, Rohini Vijaygopal, Bettina Gardasz

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2022
Event	Academy of Marketing Conference 2022, Marketing: The Fabric of Life - Huddersfield, U.K. Duration: 5 Jul 2022 → 7 Jul 2022

Conference

Conference	Academy of Marketing Conference 2022, Marketing: The Fabric of Life
Period	5/07/22 → 7/07/22

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

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title = "Effectiveness of poverty porn for charity fundraising advertisements",

keywords = "Business and management studies",

author = "Roger Bennett and Rita Kottasz and Rohini Vijaygopal and Bettina Gardasz",

note = "Organising Body: Academy of Marketing; Academy of Marketing Conference 2022, Marketing: The Fabric of Life ; Conference date: 05-07-2022 Through 07-07-2022",

year = "2022",

month = jul,

language = "English",

}

TY - CONF

T1 - Effectiveness of poverty porn for charity fundraising advertisements

AU - Bennett, Roger

AU - Kottasz, Rita

AU - Vijaygopal, Rohini

AU - Gardasz, Bettina

N1 - Organising Body: Academy of Marketing

PY - 2022/7

Y1 - 2022/7

KW - Business and management studies

M3 - Paper

T2 - Academy of Marketing Conference 2022, Marketing: The Fabric of Life

Y2 - 5 July 2022 through 7 July 2022

ER -