Email marketing: permission to pester

Ruth Rettie, Ursula Grandcolas, Verity Payne

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 2002
Externally publishedYes
EventAcademy of Marketing (AM) Annual Conference 2002: The Marketing Landscape: Signs for the Future - Nottingham, U.K.
Duration: 2 Jul 20025 Jul 2002

Conference

ConferenceAcademy of Marketing (AM) Annual Conference 2002: The Marketing Landscape: Signs for the Future
Period2/07/025/07/02

Bibliographical note

Note: Also listed as an occasional paper: Grandcolas, Ursula , Rettie, Ruth and Payne, Verity (2003) Email marketing: permission to pester. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University.

Keywords

  • Business and management studies

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