Email marketing: success factors

Ruth Rettie, Lisa Chittenden

Research output: Book/ReportOther long-form outputpeer-review

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Original languageEnglish
Place of PublicationKingston upon Thames, U.K.
PublisherKingston Business School, Kingston University
Number of pages15
ISBN (Print)1872058388
Publication statusPublished - Feb 2003
Externally publishedYes

Bibliographical note

Note: Kingston Business School Occasional Paper No. 50

Keywords

  • Business and management studies

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