Error in retrospective word-of-mouth measurement

Robert East; Mark Uncles; Jenni Romaniuk; Wendy Lomax

Error in retrospective word-of-mouth measurement

Robert East, Mark Uncles, Jenni Romaniuk, Wendy Lomax

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - Lisbon, Portugal Duration: 22 May 2012 → 25 May 2012

Conference

Conference	41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers
Period	22/05/12 → 25/05/12

Bibliographical note

Organising Body: European Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{4f38ba1589bc49d1a99462e4e5107bb9,

title = "Error in retrospective word-of-mouth measurement",

keywords = "Business and management studies",

author = "Robert East and Mark Uncles and Jenni Romaniuk and Wendy Lomax",

note = "Organising Body: European Academy of Marketing; 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers ; Conference date: 22-05-2012 Through 25-05-2012",

year = "2012",

language = "English",

}

TY - CONF

T1 - Error in retrospective word-of-mouth measurement

AU - East, Robert

AU - Uncles, Mark

AU - Romaniuk, Jenni

AU - Lomax, Wendy

N1 - Organising Body: European Academy of Marketing

PY - 2012

Y1 - 2012

KW - Business and management studies

M3 - Paper

T2 - 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers

Y2 - 22 May 2012 through 25 May 2012

ER -