Evaluating and improving word-of-mouth measures

Robert East; Francesca Dall'Olmo Riley; Wendy Lomax; Patricia Harris

Evaluating and improving word-of-mouth measures

Robert East, Francesca Dall'Olmo Riley, Wendy Lomax, Patricia Harris

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2009
Event	38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? - Nantes, France Duration: 26 May 2009 → 29 May 2009

Conference

Conference	38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?
Period	26/05/09 → 29/05/09

Keywords

Business and management studies

Access to Document

http://www.emac2009.org/r/home

Cite this

@conference{73172e6a0cb54da5acf93a550ea67ece,

title = "Evaluating and improving word-of-mouth measures",

keywords = "Business and management studies",

author = "Robert East and \{Dall'Olmo Riley\}, Francesca and Wendy Lomax and Patricia Harris",

year = "2009",

month = may,

language = "English",

note = "38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? ; Conference date: 26-05-2009 Through 29-05-2009",

}

TY - CONF

T1 - Evaluating and improving word-of-mouth measures

AU - East, Robert

AU - Dall'Olmo Riley, Francesca

AU - Lomax, Wendy

AU - Harris, Patricia

PY - 2009/5

Y1 - 2009/5

KW - Business and management studies

M3 - Paper

T2 - 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?

Y2 - 26 May 2009 through 29 May 2009

ER -