Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	904-924
Journal	Journal of Marketing Management
Volume	30
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2014.926962
Publication status	Published - 2014

Keywords

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title = "Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?",

keywords = "Business and management studies",

author = "\{Dall'Olmo Riley\}, Francesca and Chris Hand and Francesca Guido",

year = "2014",

doi = "10.1080/0267257X.2014.926962",

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pages = "904--924",

journal = "Journal of Marketing Management",

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publisher = "Taylor and Francis Ltd.",

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}

TY - JOUR

T1 - Evaluating brand extensions, fit perceptions and post-extension brand image

T2 - does size matter?

AU - Dall'Olmo Riley, Francesca

AU - Hand, Chris

AU - Guido, Francesca

PY - 2014

Y1 - 2014

KW - Business and management studies

U2 - 10.1080/0267257X.2014.926962

DO - 10.1080/0267257X.2014.926962

M3 - Article

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VL - 30

SP - 904

EP - 924

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 9-10

ER -