Evaluations of co-brands: a two-country comparison

Research output: Contribution to journal › Article › peer-review

Keywords

@article{6ca6932eb970430eb6d91c53e7462fdd,

title = "Evaluations of co-brands: a two-country comparison",

keywords = "Business and management studies",

author = "Mark Anderson and \{Martins da Silva\}, Peter",

year = "2015",

language = "English",

volume = "3",

pages = "51--61",

journal = "West's federal supplement",

issn = "1047-7306",

publisher = "West Publishing Co.",

number = "2",

}