Examining the decoy effects in brand positioning

M.L. Boatswain; S.P. Kalafatis; C. Hand

Examining the decoy effects in brand positioning

M.L. Boatswain
, S.P. Kalafatis
, C. Hand

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 30 Jun 2015
Event	3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015 - Kingston upon Thames, U.K. Duration: 30 Jun 2015 → 2 Jul 2015

Conference

Conference	3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015
Period	30/06/15 → 2/07/15

Bibliographical note

Organising Body: Kingston University, Alexander Technological Educational Institute of Thessaloniki (ATEI)

Keywords

Business and management studies

Cite this

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title = "Examining the decoy effects in brand positioning",

keywords = "Business and management studies",

author = "M.L. Boatswain and S.P. Kalafatis and C. Hand",

note = "Organising Body: Kingston University, Alexander Technological Educational Institute of Thessaloniki (ATEI); 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015 ; Conference date: 30-06-2015 Through 02-07-2015",

year = "2015",

month = jun,

day = "30",

language = "English",

}

TY - CONF

T1 - Examining the decoy effects in brand positioning

AU - Boatswain, M.L.

AU - Kalafatis, S.P.

AU - Hand, C.

N1 - Organising Body: Kingston University, Alexander Technological Educational Institute of Thessaloniki (ATEI)

PY - 2015/6/30

Y1 - 2015/6/30

KW - Business and management studies

M3 - Paper

T2 - 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015

Y2 - 30 June 2015 through 2 July 2015

ER -