@article{fb84ef9033fc4131ad376c8608453158,
title = "Experts' views about defining services brands and the principles of services branding",
keywords = "service brands, service branding, functional values, emotional values, organizational-behavior, products, strategy, Business and management studies",
author = "\{de Chernatony\}, Leslie and \{Dall'Olmo Riley\}, Francesca",
year = "1999",
month = oct,
doi = "10.1016/S0148-2963(98)00021-6",
language = "English",
volume = "46",
pages = "181--192",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "2",
}