Explaining the behavior of the older consumer

Robert East; Mark Uncles; Wendy Lomax; Helen Robinson

Explaining the behavior of the older consumer

Robert East
, Mark Uncles
, Wendy Lomax
, Helen Robinson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 25 May 2011
Event	European Academy of Marketing (EMAC) 40th Conference 2011 - Ljubljana, Slovenia Duration: 24 May 2011 → 27 May 2011

Conference

Conference	European Academy of Marketing (EMAC) 40th Conference 2011
Period	24/05/11 → 27/05/11

Bibliographical note

Organising Body: European Academy of Marketing (EMAC)

Keywords

Business and management studies

Cite this

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title = "Explaining the behavior of the older consumer",

keywords = "Business and management studies",

author = "Robert East and Mark Uncles and Wendy Lomax and Helen Robinson",

note = "Organising Body: European Academy of Marketing (EMAC); European Academy of Marketing (EMAC) 40th Conference 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

year = "2011",

month = may,

day = "25",

language = "English",

}

TY - CONF

T1 - Explaining the behavior of the older consumer

AU - East, Robert

AU - Uncles, Mark

AU - Lomax, Wendy

AU - Robinson, Helen

N1 - Organising Body: European Academy of Marketing (EMAC)

PY - 2011/5/25

Y1 - 2011/5/25

KW - Business and management studies

M3 - Paper

T2 - European Academy of Marketing (EMAC) 40th Conference 2011

Y2 - 24 May 2011 through 27 May 2011

ER -