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Exploring entrepreneurial pivoting and the factors that trigger pivots by tech startups

  • London South Bank University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Technology entrepreneurship is an emerging domain in the field of entrepreneurship and the practice-oriented method called the Lean Startup approach (LSA) has made a big impact in this area. However, many technology startups continue to have survivability issues. This study focuses on understanding the theory of entrepreneurial pivoting and its associated factors. In this study, we have collected secondary data comprising 80 tech startups to validate the different types of pivots they pursued by the companies and the factors that triggered the pivoting. The most common pivots among these were found to be customer segment pivot and customer need pivot.
Original languageEnglish
Title of host publication2021 IEEE Technology & Engineering Management Conference - Europe (TEMSCON-EUR)
PublisherIEEE
ISBN (Electronic)9781665440912
ISBN (Print)9781665431149
DOIs
Publication statusPublished - 2021
Externally publishedYes
Event2021 IEEE Technology & Engineering Management Conference Europe (TEMSCON-EUR) : Innovation networks, entrepreneurship, information technology and artificial intelligence - Dubrovnik, Croatia (Held online)
Duration: 17 May 202121 May 2021

Publication series

NameTechnology & Engineering Management Conference - Europe (TEMSCON-EUR), IEEE
PublisherIEEE

Conference

Conference2021 IEEE Technology & Engineering Management Conference Europe (TEMSCON-EUR) : Innovation networks, entrepreneurship, information technology and artificial intelligence
Period17/05/2121/05/21

Bibliographical note

Organising Body: Institute of Electrical and Electronics Engineers (IEEE)

Keywords

  • Business and management studies

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