Exploring the market potential and bundling of business association services

  • Robert J. Bennett
  • , Paul J.A. Robson

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)222-239
JournalJournal of Services Marketing
Volume15
Issue number3
DOIs
Publication statusPublished - 2001
Externally publishedYes

Keywords

  • Business and management studies

Cite this