Exploring the perceived value of social practice theories for business-to-business marketing managers

Sid Lowe; Michel Rod; Astrid Kainzbauer; Ki Soon Hwang

doi:10.1108/JOCM-09-2015-0154

Exploring the perceived value of social practice theories for business-to-business marketing managers

Sid Lowe
, Michel Rod
, Astrid Kainzbauer
, Ki Soon Hwang

University of Wollongong
Carleton University
Mahidol University
Kingston University

Research output: Contribution to journal › Article › peer-review

4 Downloads (Pure)

Original language	English
Pages (from-to)	751-768
Journal	Journal of Organizational Change Management
Volume	29
Issue number	5
DOIs	https://doi.org/10.1108/JOCM-09-2015-0154
Publication status	Published - 8 Aug 2016

Keywords

Business and management studies

Access to Document

10.1108/JOCM-09-2015-0154

Hwang-Ki-Soon-37562-AAMAccepted author manuscript, 424 KBLicence: Unspecified

http://dx.doi.org/10.1108/JOCM-09-2015-0154

Cite this

@article{3eb7fa8678cd49dd98e1ec776c4f01a8,

title = "Exploring the perceived value of social practice theories for business-to-business marketing managers",

keywords = "Business and management studies",

author = "Sid Lowe and Michel Rod and Astrid Kainzbauer and Hwang, \{Ki Soon\}",

year = "2016",

month = aug,

day = "8",

doi = "10.1108/JOCM-09-2015-0154",

language = "English",

volume = "29",

pages = "751--768",

journal = "Journal of Organizational Change Management",

issn = "0953-4814",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

TY - JOUR

T1 - Exploring the perceived value of social practice theories for business-to-business marketing managers

AU - Lowe, Sid

AU - Rod, Michel

AU - Kainzbauer, Astrid

AU - Hwang, Ki Soon

PY - 2016/8/8

Y1 - 2016/8/8

KW - Business and management studies

U2 - 10.1108/JOCM-09-2015-0154

DO - 10.1108/JOCM-09-2015-0154

M3 - Article

SN - 0953-4814

VL - 29

SP - 751

EP - 768

JO - Journal of Organizational Change Management

JF - Journal of Organizational Change Management

IS - 5

ER -