Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module

George Masikunas

doi:10.1142/9781848165106_0011

Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module

George Masikunas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.
Pages	58-63
DOIs	https://doi.org/10.1142/9781848165106_0011
Publication status	Published - May 2008
Externally published	Yes

Bibliographical note

Note: Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.

Keywords

Education

Access to Document

10.1142/9781848165106_0011

http://dx.doi.org/10.1142/9781848165106_0011

Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module
Masikunas, G., May 2008.
Research output: Contribution to conference › Paper › peer-review

Cite this

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title = "Exploring the {"}quasi-buying process{"} that marketing lecturers go through when selecting a main textbook for an introductory marketing module",

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author = "George Masikunas",

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year = "2008",

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doi = "10.1142/9781848165106\_0011",

language = "English",

pages = "58--63",

booktitle = "Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.",

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Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module. / Masikunas, George.
Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.. 2008. p. 58-63.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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BT - Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.

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