Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module

George Masikunas

doi:10.1142/9781848165106_0011

Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module

George Masikunas

Research output: Contribution to conference › Paper › peer-review

Original language	English
DOIs	https://doi.org/10.1142/9781848165106_0011
Publication status	Published - May 2008
Externally published	Yes
Event	International Conference of Marketing and Management Sciences - Athens, Greece Duration: 23 May 2008 → 25 May 2008

Conference

Conference	International Conference of Marketing and Management Sciences
Period	23/05/08 → 25/05/08

Bibliographical note

Note: Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.

Keywords

Education

Access to Document

10.1142/9781848165106_0011

http://dx.doi.org/10.1142/9781848165106_0011

1 Conference contribution

Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module
Masikunas, G., May 2008, Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.. p. 58-63
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Cite this

@conference{320c3139da12436aad96e0b724274e8c,

title = "Exploring the {"}quasi-buying process{"} that marketing lecturers go through when selecting a main textbook for an introductory marketing module",

keywords = "Education",

author = "George Masikunas",

note = "Note: Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.; International Conference of Marketing and Management Sciences ; Conference date: 23-05-2008 Through 25-05-2008",

year = "2008",

month = may,

doi = "10.1142/9781848165106\_0011",

language = "English",

}

TY - CONF

T1 - Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module

AU - Masikunas, George

N1 - Note: Published in: Marketing and management sciences : Proceedings of the International Conference on ICMMS 2008.

PY - 2008/5

Y1 - 2008/5

KW - Education

U2 - 10.1142/9781848165106_0011

DO - 10.1142/9781848165106_0011

M3 - Paper

T2 - International Conference of Marketing and Management Sciences

Y2 - 23 May 2008 through 25 May 2008

ER -