Exploring the usefulness of mystery shopping for services

Jan Wieseke; Neeru Malhotra; Karsten Schmidt

Exploring the usefulness of mystery shopping for services

Jan Wieseke, Neeru Malhotra, Karsten Schmidt

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Aug 2011
Event	AMA Summer Educators Conference 2011 : delivering value in turbulent times - San Francisco, U.S. Duration: 5 Aug 2011 → 7 Aug 2011

Conference

Conference	AMA Summer Educators Conference 2011 : delivering value in turbulent times
Period	5/08/11 → 7/08/11

Bibliographical note

Organising Body: American Marketing Association

Keywords

Business and management studies

Cite this

@conference{e8e75a75aa9a4f1f8234cfdd35b76a1f,

title = "Exploring the usefulness of mystery shopping for services",

keywords = "Business and management studies",

author = "Jan Wieseke and Neeru Malhotra and Karsten Schmidt",

note = "Organising Body: American Marketing Association; AMA Summer Educators Conference 2011 : delivering value in turbulent times ; Conference date: 05-08-2011 Through 07-08-2011",

year = "2011",

month = aug,

language = "English",

}

TY - CONF

T1 - Exploring the usefulness of mystery shopping for services

AU - Wieseke, Jan

AU - Malhotra, Neeru

AU - Schmidt, Karsten

N1 - Organising Body: American Marketing Association

PY - 2011/8

Y1 - 2011/8

KW - Business and management studies

M3 - Paper

T2 - AMA Summer Educators Conference 2011 : delivering value in turbulent times

Y2 - 5 August 2011 through 7 August 2011

ER -