Fact and fallacy in retention marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-23
Journal	Journal of Marketing Management
Volume	22
Issue number	1
DOIs	https://doi.org/10.1362/026725706776022245
Publication status	Published - Feb 2006
Externally published	Yes

Keywords

@article{9dfac124fc144043807fd4f2eaecb89a,

title = "Fact and fallacy in retention marketing",

keywords = "Business and management studies",

author = "Robert East and Kathy Hammond and Philip Gendall",

year = "2006",

month = feb,

doi = "10.1362/026725706776022245",

language = "English",

volume = "22",

pages = "5--23",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Fact and fallacy in retention marketing

AU - East, Robert

AU - Hammond, Kathy

AU - Gendall, Philip

PY - 2006/2

Y1 - 2006/2

KW - Business and management studies

U2 - 10.1362/026725706776022245

DO - 10.1362/026725706776022245

M3 - Article

SN - 0267-257X

VL - 22

SP - 5

EP - 23

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 1

ER -