Fact and fallacy in retention marketing

Robert East, Kathy Hammond, Philip Gendall

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-23
Journal	Journal of Marketing Management
Volume	22
Issue number	1
DOIs	https://doi.org/10.1362/026725706776022245
Publication status	Published - Feb 2006
Externally published	Yes

Keywords

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