Factors affecting the pursuit of standards: a theoretical framework

Debra Riley

Research output: Contribution to journal › Article › peer-review

Keywords

@article{0e71392ee238457394e8d5dcb8386bd7,

title = "Factors affecting the pursuit of standards: a theoretical framework",

keywords = "Business and management studies",

author = "Debra Riley",

year = "2007",

month = jul,

doi = "10.1362/146934707X198858",

language = "English",

volume = "7",

pages = "139--154",

journal = "The Marketing Review",

issn = "1469-347x",

publisher = "Westburn Publishers Ltd",

number = "2",

}