Fakes and futures

Merlin Stone; Eleni Aravopoulou; Geraint Evans; Esra AlDhaen; Brett Parnell

Fakes and futures

Merlin Stone, Eleni Aravopoulou, Geraint Evans, Esra AlDhaen, Brett Parnell

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge companion to marketing research
Editors	Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
Place of Publication	Abingdon, U.K.
Publisher	Routledge
Pages	509-521
ISBN (Print)	9781138682788
Publication status	Published - 2021

Publication series

Name	Routledge Companions in Business, Management and Accounting
Publisher	Routledge

Keywords

Business and management studies

Cite this

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title = "Fakes and futures",

keywords = "Business and management studies",

author = "Merlin Stone and Eleni Aravopoulou and Geraint Evans and Esra AlDhaen and Brett Parnell",

year = "2021",

language = "English",

isbn = "9781138682788",

series = "Routledge Companions in Business, Management and Accounting",

publisher = "Routledge",

pages = "509--521",

editor = "Wright, \{Len Tiu\} and Luiz Moutinho and Merlin Stone and Bagozzi, \{Richard P.\}",

booktitle = "The Routledge companion to marketing research",

address = "United Kingdom",

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Fakes and futures. / Stone, Merlin; Aravopoulou, Eleni; Evans, Geraint et al.
The Routledge companion to marketing research. ed. / Len Tiu Wright; Luiz Moutinho; Merlin Stone; Richard P. Bagozzi. Abingdon, U.K.: Routledge, 2021. p. 509-521 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Fakes and futures

AU - Stone, Merlin

AU - Aravopoulou, Eleni

AU - Evans, Geraint

AU - AlDhaen, Esra

AU - Parnell, Brett

PY - 2021

Y1 - 2021

KW - Business and management studies

UR - https://www.routledge.com/The-Routledge-Companion-to-Modern-Marketing-Research/Wright-Moutinho-Bagozzi-Gupta/p/book/9781138682788

M3 - Chapter

SN - 9781138682788

T3 - Routledge Companions in Business, Management and Accounting

SP - 509

EP - 521

BT - The Routledge companion to marketing research

A2 - Wright, Len Tiu

A2 - Moutinho, Luiz

A2 - Stone, Merlin

A2 - Bagozzi, Richard P.

PB - Routledge

CY - Abingdon, U.K.

ER -

Fakes and futures

Publication series

Keywords

Other files and links

Cite this