Feedback effects of good and service brand extensions: a meta-analysis approach

Jose Miguel Pina; Francesca Dall'Olmo Riley; Wendy Lomax

Feedback effects of good and service brand extensions: a meta-analysis approach

Jose Miguel Pina (Contributor), Francesca Dall'Olmo Riley (Contributor), Wendy Lomax (Contributor)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2009
Event	38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? - Nantes, France Duration: 26 May 2009 → 29 May 2009

Conference

Conference	38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?
Period	26/05/09 → 29/05/09

Keywords

Business and management studies

Access to Document

http://www.emac2009.org/r/home

Cite this

@conference{22e8c4aa0e6b427580b7974f9b5007d6,

title = "Feedback effects of good and service brand extensions: a meta-analysis approach",

keywords = "Business and management studies",

author = "Pina, \{Jose Miguel\} and \{Dall'Olmo Riley\}, Francesca and Wendy Lomax",

year = "2009",

month = may,

language = "English",

note = "38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? ; Conference date: 26-05-2009 Through 29-05-2009",

}

Feedback effects of good and service brand extensions: a meta-analysis approach. / Pina, Jose Miguel (Contributor); Dall'Olmo Riley, Francesca (Contributor); Lomax, Wendy (Contributor).
2009. Paper presented at 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Feedback effects of good and service brand extensions

T2 - 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?

A2 - Pina, Jose Miguel

A2 - Dall'Olmo Riley, Francesca

A2 - Lomax, Wendy

PY - 2009/5

Y1 - 2009/5

KW - Business and management studies

M3 - Paper

Y2 - 26 May 2009 through 29 May 2009

ER -