@conference{22e8c4aa0e6b427580b7974f9b5007d6,
title = "Feedback effects of good and service brand extensions: a meta-analysis approach",
keywords = "Business and management studies",
author = "Pina, \{Jose Miguel\} and \{Dall'Olmo Riley\}, Francesca and Wendy Lomax",
year = "2009",
month = may,
language = "English",
note = "38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References? ; Conference date: 26-05-2009 Through 29-05-2009",
}