Four steps to ensuring best practice in new brand launches

Research output: Contribution to journal › Article › peer-review

Keywords

@article{797e9298b703451f8e7d3c8d2e0e2755,

title = "Four steps to ensuring best practice in new brand launches",

keywords = "Business and management studies",

author = "Benedetta Crisafulli and Jaywant Singh",

year = "2017",

month = may,

day = "3",

language = "English",

volume = "May",

pages = "10--12",

journal = "Admap",

issn = "0001-8295",

publisher = "World Advertising Research Center Ltd.",

}