| Original language | English |
|---|---|
| Publication status | Published - 7 Jul 2011 |
| Event | Academy of Marketing Conference 2011: Marketing fields forever - Liverpool, U.K. Duration: 5 Jul 2011 → 7 Jul 2011 |
Conference
| Conference | Academy of Marketing Conference 2011: Marketing fields forever |
|---|---|
| Period | 5/07/11 → 7/07/11 |
Bibliographical note
Organising Body: Academy of MarketingProject: Taking Part
Keywords
- Business and management studies