Gender and word of mouth

Robert East; Stavros Kalafatis; Wendy Lomax; Helen Robinson

Gender and word of mouth

Robert East, Stavros Kalafatis, Wendy Lomax, Helen Robinson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2010
Event	Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing - Coventry, U.K. Duration: 6 Jul 2010 → 8 Jul 2010

Conference

Conference	Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing
Period	6/07/10 → 8/07/10

Bibliographical note

Organising Body: Academy of Marketing

Keywords

Business and management studies

Cite this

@conference{0ec8585f8f6e4b03b7d5262ac1e71612,

title = "Gender and word of mouth",

keywords = "Business and management studies",

author = "Robert East and Stavros Kalafatis and Wendy Lomax and Helen Robinson",

note = "Organising Body: Academy of Marketing; Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing ; Conference date: 06-07-2010 Through 08-07-2010",

year = "2010",

language = "English",

}