Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach

Jose M. Pina, Francesca Dall'Olmo Riley, Wendy Lomax

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)1411-1419
    JournalJournal of Business Research
    Volume66
    Issue number9
    DOIs
    Publication statusPublished - Sept 2013

    Keywords

    • Business and management studies

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