Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1411-1419
Journal	Journal of Business Research
Volume	66
Issue number	9
DOIs	https://doi.org/10.1016/j.jbusres.2012.05.008
Publication status	Published - Sept 2013

Keywords

@article{c83dc2d8f8db4170abc73341e1fd10f4,

title = "Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach",

keywords = "Business and management studies",

author = "Pina, \{Jose M.\} and \{Dall'Olmo Riley\}, Francesca and Wendy Lomax",

year = "2013",

month = sep,

doi = "10.1016/j.jbusres.2012.05.008",

language = "English",

volume = "66",

pages = "1411--1419",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "9",

}

TY - JOUR

T1 - Generalizing spillover effects of goods and service brand extensions

T2 - a meta-analysis approach

AU - Pina, Jose M.

AU - Dall'Olmo Riley, Francesca

AU - Lomax, Wendy

PY - 2013/9

Y1 - 2013/9

KW - Business and management studies

U2 - 10.1016/j.jbusres.2012.05.008

DO - 10.1016/j.jbusres.2012.05.008

M3 - Article

SN - 0148-2963

VL - 66

SP - 1411

EP - 1419

JO - Journal of Business Research

JF - Journal of Business Research

IS - 9

ER -