Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach

Jose M. Pina, Francesca Dall'Olmo Riley, Wendy Lomax

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1411-1419
Journal	Journal of Business Research
Volume	66
Issue number	9
DOIs	https://doi.org/10.1016/j.jbusres.2012.05.008
Publication status	Published - Sept 2013

Keywords

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title = "Generalizing spillover effects of goods and service brand extensions: a meta-analysis approach",

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author = "Pina, \{Jose M.\} and \{Dall'Olmo Riley\}, Francesca and Wendy Lomax",

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