Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands?

Francesca Dall'Olmo Riley; Jose Miguel Pina; Rafael Bravo

Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands?

Francesca Dall'Olmo Riley
, Jose Miguel Pina
, Rafael Bravo

Research output: Contribution to conference › Paper › peer-review

3 Downloads (Pure)

Original language	English
Publication status	Published - 26 May 2011
Event	European Academy of Marketing (EMAC) 40th Conference 2011 - Ljubljana, Slovenia Duration: 24 May 2011 → 27 May 2011

Conference

Conference	European Academy of Marketing (EMAC) 40th Conference 2011
Period	24/05/11 → 27/05/11

Bibliographical note

Organising Body: European Academy of Marketing (EMAC)

Keywords

Business and management studies

Access to Document

Vertical brand extensions luxury prestige-BrandsProof, 92 KBLicence: Unspecified

Cite this

@conference{60faca0f9e9e44e286feddc76c242cd9,

title = "Going downwards: how do consumers evaluate vertical extensions of luxury and prestige brands?",

keywords = "Business and management studies",

author = "\{Dall'Olmo Riley\}, Francesca and Pina, \{Jose Miguel\} and Rafael Bravo",

note = "Organising Body: European Academy of Marketing (EMAC); European Academy of Marketing (EMAC) 40th Conference 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

year = "2011",

month = may,

day = "26",

language = "English",

}