Good customers: the value of customers by mode of acquisition

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	119-125
Journal	Australasian Marketing Journal
Volume	21
Issue number	2
DOIs	https://doi.org/10.1016/j.ausmj.2013.02.003
Publication status	Published - 2013

Keywords

@article{834562e2fc6a4e9caca6fe4795a4255d,

title = "Good customers: the value of customers by mode of acquisition",

keywords = "Business and management studies",

author = "Uncles, \{Mark D.\} and Robert East and Wendy Lomax",

year = "2013",

doi = "10.1016/j.ausmj.2013.02.003",

language = "English",

volume = "21",

pages = "119--125",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Good customers

T2 - the value of customers by mode of acquisition

AU - Uncles, Mark D.

AU - East, Robert

AU - Lomax, Wendy

PY - 2013

Y1 - 2013

KW - Business and management studies

U2 - 10.1016/j.ausmj.2013.02.003

DO - 10.1016/j.ausmj.2013.02.003

M3 - Article

SN - 1441-3582

VL - 21

SP - 119

EP - 125

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

IS - 2

ER -