Green marketing and Ajzen's theory of planned behaviour: a cross-market examination

  • Stavros P Kalafatis
  • , Robert East
  • , Mike Pollard
  • , Markos H. Tsogas

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)441-460
    JournalJournal of Consumer Marketing
    Volume16
    Issue number5
    DOIs
    Publication statusPublished - 1999

    Keywords

    • Business and management studies

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