Grocery brand loyalty transfer from in-store to online

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2009
Event	Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place - Leeds, U.K Duration: 7 Jul 2009 → 9 Jul 2009

Conference	Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place
Period	7/07/09 → 9/07/09

Keywords

@conference{0ec304cbb1394b9583ee2a1c0aedf348,

title = "Grocery brand loyalty transfer from in-store to online",

keywords = "Business and management studies",

author = "Christopher Hand and Hsin Chen",

year = "2009",

month = jul,

language = "English",

note = "Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place ; Conference date: 07-07-2009 Through 09-07-2009",

}