| Original language | English |
|---|---|
| Journal | Qualitative Market Research: An International Journal |
| Volume | 11 |
| Issue number | 4 |
| Publication status | Published - 2008 |
| Externally published | Yes |
Keywords
- Business and management studies
Jim Blythe, Ruth Rettie
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | Qualitative Market Research: An International Journal |
| Volume | 11 |
| Issue number | 4 |
| Publication status | Published - 2008 |
| Externally published | Yes |