Hear nothing, do nothing: the role of word of mouth in the decision-making of older consumers

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Management
Volume	30
Issue number	7-8
DOIs	https://doi.org/10.1080/0267257X.2013.841275
Publication status	Published - 2014

Keywords

@article{b222c410b4354397af61a2dcecef00c6,

title = "Hear nothing, do nothing: the role of word of mouth in the decision-making of older consumers",

keywords = "Business and management studies",

author = "Robert East and Uncles, \{Mark D.\} and Wendy Lomax",

year = "2014",

doi = "10.1080/0267257X.2013.841275",

language = "English",

volume = "30",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "7-8",

}

TY - JOUR

T1 - Hear nothing, do nothing

T2 - the role of word of mouth in the decision-making of older consumers

AU - East, Robert

AU - Uncles, Mark D.

AU - Lomax, Wendy

PY - 2014

Y1 - 2014

KW - Business and management studies

U2 - 10.1080/0267257X.2013.841275

DO - 10.1080/0267257X.2013.841275

M3 - Article

SN - 0267-257X

VL - 30

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 7-8

ER -