Helpfulness of online consumer reviews: readers' objectives and review cues

Hyunmi Baek, Joongho Ahn, Youngseok Choi

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	99-126
Journal	International Journal of Electronic Commerce
Volume	17
Issue number	2
DOIs	https://doi.org/10.2753/JEC1086-4415170204
Publication status	Published - 1 Apr 2012

Keywords

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