How books became less 'different ': an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future

Alison Mary Baverstock

How books became less 'different ': an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future

Research output: Thesis › Doctoral thesis

Original language	English
Qualification	Doctor of Philosophy (PhD)
Awarding Institution	Oxford Brookes University
Publication status	Accepted/In press - May 2012

Bibliographical note

Physical Location: This item is held in stock at Kingston University library.

Keywords

English language and literature

PhD type

Standard route

Cite this

Baverstock, A. M. (Accepted/In press). How books became less 'different ': an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future. [Doctoral thesis, Oxford Brookes University].

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title = "How books became less 'different ': an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future",

keywords = "English language and literature",

author = "Baverstock, \{Alison Mary\}",

note = "Physical Location: This item is held in stock at Kingston University library.",

year = "2012",

month = may,

language = "English",

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Baverstock, AM 2012, 'How books became less 'different ': an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future', Doctor of Philosophy (PhD), Oxford Brookes University.

How books became less 'different ': an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future. / Baverstock, Alison Mary.
2012.

Research output: Thesis › Doctoral thesis

TY - BOOK

T1 - How books became less 'different '

T2 - an exploration of the rise of marketing within the publishing industry 1980-2010, and consideration of how this not only changed the business model, but impacted on the role of the author; with consideration of the likely associated implications of these developments in future

AU - Baverstock, Alison Mary

N1 - Physical Location: This item is held in stock at Kingston University library.

PY - 2012/5

Y1 - 2012/5

KW - English language and literature

M3 - Doctoral thesis

ER -