@conference{a5b96c17587d42b9bc4edcab4445d13e,
title = "How differentiated are branded commodities: an empirical examination of consumer attitudes and behaviour",
keywords = "Business and management studies",
author = "\{Dall'Olmo Riley\}, Francesca and Jaywant Singh and Chris Hand",
note = "Organising Body: European Marketing Academy; The six senses: the essentials of marketing : 39th European Marketing Academy (EMAC) Annual Conference ; Conference date: 01-06-2010 Through 04-06-2010",
year = "2010",
month = jun,
day = "2",
language = "English",
}