How is the internet changing marketing?

Ruth Rettie

How is the internet changing marketing?

Ruth Rettie

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2001
Externally published	Yes
Event	Academy of Marketing (AM) Annual Conference 2001 - Cardiff, U.K. Duration: 29 Jul 2001 → 31 Jul 2001

Conference

Conference	Academy of Marketing (AM) Annual Conference 2001
Period	29/07/01 → 31/07/01

Bibliographical note

Note: Also listed as an occasional paper: Rettie, Ruth (2003) How the internet is changing traditional marketing. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University.

Keywords

Business and management studies

Cite this

@conference{35260b26106041388791f26e264246cb,

title = "How is the internet changing marketing?",

keywords = "Business and management studies",

author = "Ruth Rettie",

note = "Note: Also listed as an occasional paper: Rettie, Ruth (2003) How the internet is changing traditional marketing. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University.; Academy of Marketing (AM) Annual Conference 2001 ; Conference date: 29-07-2001 Through 31-07-2001",

year = "2001",