How marketing leadership in the top management team impacts new product development performance

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 14 Sept 2020
Event	ASAC 2020 : Virtual - Held online Duration: 12 Jun 2020 → 15 Jun 2020

Conference	ASAC 2020 : Virtual
Period	12/06/20 → 15/06/20

Organising Body: Administrative Sciences Association of Canada

Keywords

@conference{13020b935bae48278ff7881fa1712208,

title = "How marketing leadership in the top management team impacts new product development performance",

keywords = "Business and management studies",

author = "Hamed Mehrabi",

note = "Organising Body: Administrative Sciences Association of Canada; ASAC 2020 : Virtual ; Conference date: 12-06-2020 Through 15-06-2020",

year = "2020",

month = sep,

day = "14",

language = "English",

}