How music affects attitudes towards a charity advertisement

Debra Riley; Helen Robinson; Julia Spiers

How music affects attitudes towards a charity advertisement

Debra Riley, Helen Robinson, Julia Spiers

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2016
Event	45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data - Oslo, Norway Duration: 24 May 2016 → 27 May 2016

Conference

Conference	45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data
Period	24/05/16 → 27/05/16

Bibliographical note

Organising Body: European Marketing Academy

Keywords

Business and management studies

Cite this

@conference{4b793ad7c04942c79dca527e1b9e60de,

title = "How music affects attitudes towards a charity advertisement",

keywords = "Business and management studies",

author = "Debra Riley and Helen Robinson and Julia Spiers",

note = "Organising Body: European Marketing Academy; 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data ; Conference date: 24-05-2016 Through 27-05-2016",

year = "2016",

month = may,

language = "English",

}

TY - CONF

T1 - How music affects attitudes towards a charity advertisement

AU - Riley, Debra

AU - Robinson, Helen

AU - Spiers, Julia

N1 - Organising Body: European Marketing Academy

PY - 2016/5

Y1 - 2016/5

KW - Business and management studies

M3 - Paper

T2 - 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data

Y2 - 24 May 2016 through 27 May 2016

ER -