How positioning strategies affect co-branding outcomes

Hilary Wason, Nathalie Charlton

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@article{29b5746ee74043a29ac09ae18a1dc3d8,

title = "How positioning strategies affect co-branding outcomes",

keywords = "Business and management studies",

author = "Hilary Wason and Nathalie Charlton",

year = "2015",

month = oct,

day = "19",

doi = "10.1080/23311975.2015.1092192",

language = "English",

volume = "2",

pages = "1092192--1092192",

journal = "Cogent Business \& Management",

issn = "2331-1975",

publisher = "Taylor \& Francis Group",

}

TY - JOUR

T1 - How positioning strategies affect co-branding outcomes

AU - Wason, Hilary

AU - Charlton, Nathalie

PY - 2015/10/19

Y1 - 2015/10/19

KW - Business and management studies

U2 - 10.1080/23311975.2015.1092192

DO - 10.1080/23311975.2015.1092192

M3 - Article

SN - 2331-1975

VL - 2

SP - 1092192

EP - 1092192

JO - Cogent Business & Management

JF - Cogent Business & Management

ER -