How to market books: the essential guide to maximizing profit and exploiting all channels to market

Research output: Book/Report › Book › peer-review

Abstract

A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals

Note: Previous edition published 2000. ISBN: 9780749431051.

@book{075d031aa31a401686152150199c2ebe,

title = "How to market books: the essential guide to maximizing profit and exploiting all channels to market",

abstract = "A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals",

keywords = "Communication, cultural and media studies",

author = "Alison Baverstock",

note = "Note: Previous edition published 2000. ISBN: 9780749431051.",

year = "2008",

language = "English",

isbn = "0749450207",

publisher = "Kogan Page",

edition = "4th ed.",

}

TY - BOOK

T1 - How to market books

T2 - the essential guide to maximizing profit and exploiting all channels to market

AU - Baverstock, Alison

N1 - Note: Previous edition published 2000. ISBN: 9780749431051.

PY - 2008

Y1 - 2008

N2 - A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals

AB - A complete survey and analysis of the marketing methods apppropriate to the marketing of books and journals

KW - Communication, cultural and media studies

M3 - Book

SN - 0749450207

BT - How to market books

PB - Kogan Page

CY - London, U.K.

ER -