How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling?

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	93-102
Journal	Journal of Cardiovascular Surgery
Volume	8
Issue number	4
Publication status	Published - Oct 2011

Keywords

@article{f316fe2bf6604b31b0567153bcd990fb,

title = "How well do UK publishers of marketing textbooks investigate and understand the market to which they are selling?",

keywords = "Business and management studies",

author = "George Masikunas and Baverstock, \{Alison Mary\}",

year = "2011",

month = oct,

language = "English",

volume = "8",

pages = "93--102",

journal = "Journal of Cardiovascular Surgery",

issn = "0021-9509",